This is a series of five postcards that was sent to New England bar owners encouraging them to carry Narragansett on draught in order to help build a brand new local brewery.
(Click on the images for a larger view.)
Narragansett Beer History Postcards
Once considered the pride of New England, Narragansett beer was on the brink of extinction when a group of investors purchased and relaunched it in 2005. I was the lead writer for the relaunch campaign, which included traditional, viral and interactive ads.
This is a series of five postcards that was sent to New England bar owners encouraging them to carry Narragansett on draught in order to help build a brand new local brewery.
(Click on the images for a larger view.)
View the rest of the postcards after the jump!
This is a series of five postcards that was sent to New England bar owners encouraging them to carry Narragansett on draught in order to help build a brand new local brewery.
(Click on the images for a larger view.)
